There are many strategies that SEOs still use today that are either outdated or just flat out constitute bad practice, and even some that could get a website removed from search engines.  Strategies that are used to spoof search engines and attempt to produce quick results unethically are categorized as Black Hat SEO. When constructing an SEO campaign, remember that results don’t occur overnight and that a large investment of time and long term commitment is involved.  Many times, people that are building and operating their own SEO campaign without a firm or consultant can be misled on what is good or bad practice. Below are some examples of bad practice or misconceptions and what you should do to correct them.

1) Masking text so that it hides in a website background

This tactic is a common practice for “keyword” stuffing.  For example, if I were to make the background color of my website black and then put keywords in my background with black text, this would make the text invisible to most users and attempt to trick search engines into indexing bogus content.  This practice is HIGHLY frowned upon and simply isn’t effective.  In fact, Google states that keyword stuffing can have negative impacts on search rankings.

2) The more meta-keywords, the better

Firstly, not all search engines even utilize the use of meta-keywords for better search rankings.  In fact, Yahoo is the only major search engine to still use the meta-keyword tag.  Bing doesn’t use it, and Google has made it more apparent that they do not utilize the tag either. For those, though, that would like to optimize for Yahoo, only use a few, specific keywords in your tags.  Typos and misspellings do not count, and they could have a negative impact.  Remember, it’s about quality, not quantity.

The King needs you to drive his content!

Getting Started

While content is the focal point of any website or blog, writing even the best content for your niche markets is only the beginning.  How are people going to find your content if they do not know about your site? A few ways to promote your content is to utilize social networks like Facebook and Twitter. Let people know you exist! Here are some of the services I recommend submitting your content to and engaging in

WordPress, like any other CMS, eventually fills with clutter and unused entries within its database, which in turn can reduce the performance of the website.  At first, performance issues won’t be noticed, but after awhile, especially after traffic has increased on the site, your website is clunky and takes a longer time to load than it used to.  Now what?

Thankfully, WordPress has a strong community and an abundance of plugins. Here are some of the plugins I use on my own site to improve performance and to keep a clean and optimal database.

1) Bulk Delete

This plugin allows a person to delete drafts, revisions, pending posts, scheduled posts, private posts, and draft pages all in one fell swoop. Use with caution, because once they’re deleted, they’re gone (unless of course, you decide to move them to the trash instead).

Greetings,

We posted some of  our slideshow pro customization examples on the SSP Services page.  These can give you an idea of what we can accomplish with SlideShowPro and other features.  Feel free to look at our portfolio as well to see what we have done for clients.

We are currently writing content for new blog posts and plan on providing you with useful information for SEO tactics, WordPress plugins, and much more.

Stay Tuned!

Adam -WebMovement, LLC

Thanks for stopping by!  We have many new portfolio items available for you to check out that we have been hard at work on.  We also have some new services available for you.  Feel free to contact us and ask us any questions you might have.

WebMovement, LLC